Oversee Profit & Loss, Marketing or Medium-Sized Chief Executive? Classified Executive Briefing
Southwest Airlines founder and his longtime operations chief strategically planned out how to net profit margins and capture market share.More Important Are You / Your Profit Model and Marketing MechanismIf you can put smart, legitimate product positioning and low-tech marketing to work, you too can recognize higher market share."Spear fishing" (tm) usually trumps "pier fishing," unless your company issues stocks and bonds to finance big brand / top - of - mind ad campaigns to the mass public over decades.Coca-Cola Corporation, Exxon, Boeing, DeBeers, Toyota, et cetera.If your revenues are under a billion, this short case study is advantageous to you / your managers.For Southwest and their stockholders, it is a viable alternative to "yeah me too" marketing alongside 10 other airliners offering similar routes and fares like fishermen lined up on a pier casting out with the same shrimp hoping to God a fish bites theirs. Corey Weiner has worked on lead generation for advertisers like Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA, Sun Life of Canada and AIG American General.And four-plus years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine / reposition multimedia for advertisers less interested in brand / top-of-mind awareness and more so in sales lead generation (new business activity).Corey's YouTube channel and classified executive briefings give subscribers hard-to-find case studies covering Microsoft, Mastercard, AOL, DeBeers, Nissan USA and others in concise clips.